Utsa For Change - utsaforchange.com

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Welcome to Utsa - Back to the Roots

A Social Initiative Born in Jara

What is Utsa

A community-led marketplace where artisans of Jara craft tradition into sustainable livelihoods.

Utsa connects handmade crafts, food and culture with conscious buyers. We support artisan incomes, run skill-building workshops, and nurture local entrepreneurship while protecting traditional craft methods.

How Utsa works

Join the Utsa community Meet the artisans

No purchase required — join to get behind-the-scenes stories, early drops, and community events.

Handicrafts That Are Actually Made By Human Hands

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Aabir
Food Colour
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₹150.00

100gms
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Aabir
Gulaal made cabbage – বাঁধাকপি থেকে তৈরী আবির
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₹150.00

100gms
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Aabir
Gulaal made from beetroot – বিটরুট থেকে তৈরী আবির
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₹175.00

100gms
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Aabir
Gulaal made from carrot – গাজর থেকে তৈরী আবির
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₹175.00

100gms
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The Why Behind Utsa:
From Survival To Self Actualisation

Life in the village of Jara is “safe”. Too safe. The women “live”. Cook, perform familial duties…

But something remains missing – their self actualisation, their own financial growth.

When you buy from Utsa, you empower the women of Jara to not just survive but self-actualise.

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Meet The Women of Jara

A Remote Village In West Bengal

Their Awesome Craft & Impact

They’ve been weaving mats that last decades—mats their own families use every day.

They Don't Have Access To Markets

They have the skill, but no market. No way to show the world what they can do.

This Website Is a Small Attempt

To unlock their financial freedom and self-actualization

Your Purchase Changes Life - Literally

Whatever you order from this website results in women gaining skills & self-worth

Made by Artisans, Not Employees

Handcrafted With Purpose

It’s a win-win for both you and the artisans

Rooted in Tradition, Designed for Today

Timeless techniques meet modern, meaningful living.

Every Purchase Builds a Future

Crafted to uplift, not just to sell.

Handmade, Heart-led, Human

Every item carries care, dignity, and intention.

Crafted Slowly, Meant to Last

Built with care, not speed - durability over disposability.

A Wide Range of Products All Hand-Made

Popular Products

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Aamer Achar
Curry leaves pickle – কারি পাতার আচার
Rated 0 out of 5
₹100.00

100gms
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Aamer Achar
Date Pickle – খেজুরের আচার
Rated 0 out of 5
₹150.00

100gms
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Order on WhatsApp This product has multiple variants. The options may be chosen on the product page
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Aabir
Food Colour
Rated 0 out of 5
₹150.00

100gms
Clear

Order on WhatsApp This product has multiple variants. The options may be chosen on the product page
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Aamer Achar
Ginger Pickle – আদার আচার
Rated 0 out of 5
₹100.00

100gms
Clear

Order on WhatsApp This product has multiple variants. The options may be chosen on the product page

You Can Support Utsa and the Artisans of Jara in Multiple Ways

Support the women artisans of Utsa. This website is not just about transactions — we’re here to create an ecosystem to foster inclusivity and growth

👥 Join Our Facebook Community

Be a part of the growth story.

🛍️ Buy From Utsa

Enable their self-actualisation through every purchase.

🤝 Collaborate With Us

Partner to amplify impact and co-create change.

It's a Community - Not Just an Online Shopping Platform

Thank you for this space. I can now at least dream at a smaller scale.

Seema, Potter

I finally feel the taste of freedom - not just financial, but the freedom to own my destiny.

Mita, Weaver

Utsa has given me the ability to buy something - howsoever small that maybe - with my own earned money

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